Growth for many utilities is powered by increases in demand for new products and services. With limited marketing and program implementation budgets, it becomes very important to maximize program results given these limited resources. Utilities currently subsidize or provide expensive equipment to consumers that do not perform to the levels expected. Many utilities also only have crude mechanisms in their planning process – what one of our customers refers to as “hunches and guesswork” – to understand the impacts of running a new demand event. TROVE’s Demand Side Management Application empowers the utility to identify the best candidates for enrollment in a DR program, forecast performance and operational effectiveness, and measure performance to plan.