Energy Efficiency

energy-efficiencyMarketing departments look to maximize response rates to various energy efficiency rebating programs while spending millions of dollars for outreach campaigns. Currently, many utilities purchase customer segment data from marketing companies and make qualitative guesses as to which segments will respond better for a particular program. These segments lack the program-focused segmentation resolution and forecast precision that TROVE’s more direct data-driven approach provides. TROVE’s Energy Efficiency Application can identify the best candidates for energy efficiency programs, including their likelihood to respond, to perform recommendations, and the impact of recommended changes.